OPERATOR SCHOOL · PLAYBOOKS

A guide, not a pile of skills.

Each playbook tells you how to run it, chains the skills that do the work, and links to the build where it ran in production. Find your problem, read the guide, run the workflow, see the proof.

THE PLAYBOOKS
37
workflow playbooks
98
skills chained across them
16
real builds linked as proof: each play shows where it ran
36
deep-eval’d end to end, and one line installs the whole thing
HOW A PLAYBOOK WORKS
01
Find your problem
Pick your lane or search the problem. Book a meeting, save a renewal, nail your ICP, launch a product.
02
Read the guide
Every playbook is a guide first: here is how you run it, and what to actually go do. Judgment, not just tools.
03
Run the skills
The workflow is several skills chained in order. Install the whole thing in one line, or grab any step.
04
See the proof
Each one links to the build where it ran in production and the receipt it produced. Watch, run, prove.
SERIES 1 COMPANION · 11 SKILLS
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Build the AI-Native GTM Operating System

Everyone says go AI-native and hire a GTM engineer, so the org chart gets more complex and the number still does not move. This is Series 1 of build better as one runnable playbook: the loop, the context, the signal-to-motion, and the closed loop that makes GTM compound, across all four episodes.

Episode 1Episode 2Episode 3Episode 4
SERIES 1 COMPANION · 5 SKILLS
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Turn any build or framework into rep-ready enablement

You shipped the system, or rolled out the framework, and adoption is uneven. Most enablement is a deck and a kickoff that evaporates. Turn it into a module reps can practice and be certified on.

Anchor itBuild the modulePractice itRamp it
—— PICK YOUR LANEeach lane is an ordered path, not a pile
THE THE AI-NATIVE GTM SERIES PATH

The AI-Native GTM Series

4 plays, in order

IDEAL FLOWRun these in order. Each part assumes the last one is done.

Run the path top to bottom for a full build, or jump to the play you need.

THE GTM STRATEGY PATH

GTM Strategy

7 plays, in order

IDEAL FLOWNail your ICP, then your personas, then build the plan. Get found in AI and reprice when you are ready. Diagnose the miss when the number goes soft.

Run the path top to bottom for a full build, or jump to the play you need.

THE MARKETING PATH

Marketing

3 plays, in order

IDEAL FLOWLaunch the product, stand up the content engine, then build the partner channel.

Run the path top to bottom for a full build, or jump to the play you need.

THE SALES DEVELOPMENT PATH

Sales Development

2 plays, in order

IDEAL FLOWBook the meeting at a target account. Founder-led is the same motion when you are the one selling.

Run the path top to bottom for a full build, or jump to the play you need.

THE SALES PATH

Sales

6 plays, in order

IDEAL FLOWScore the market to pick targets, run the live deal, multi-thread the committee, then win the bake-off.

Run the path top to bottom for a full build, or jump to the play you need.

THE CUSTOMER SUCCESS PATH

Customer Success

5 plays, in order

IDEAL FLOWOnboard to value, protect the renewal, grow the account. Win back the ones that slip.

Run the path top to bottom for a full build, or jump to the play you need.

THE REVOPS & DATA PATH

RevOps & Data

3 plays, in order

IDEAL FLOWStand up the foundation, diagnose the funnel, then learn from every close.

Run the path top to bottom for a full build, or jump to the play you need.

THE LEADERSHIP PATH

Leadership

2 plays, in order

IDEAL FLOWRun the weekly cadence. Ramp reps to quota as they land.

Run the path top to bottom for a full build, or jump to the play you need.

THE FOUNDATIONS PATH

Foundations

3 plays, in order

IDEAL FLOWLearn GitHub and get your GTM into a repo first, then build the operator system on top.

Run the path top to bottom for a full build, or jump to the play you need.

GET THE NEXT PLAYBOOK

One workflow you can run, every week.

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