── SKILL
outbound-list-builder✓ APPROVED

Turn an ICP into a scored, prioritized target list.

The firmographic and signal filters, the tiering, the personas per account, and the reason each account earns its spot.

Inside: The fit gates, the 0-100 score, the tiering, and personas per account.

01 / HOW TO USE

Install it in one line, or paste it in.

1
In Claude Code (one command)
Copy the install line, paste it into your terminal, and restart Claude Code. The skill installs itself to ~/.claude/skills/ and runs automatically when it is relevant.
2
In Claude, ChatGPT, or a Project (no terminal)
Open the file, then upload it to your chat or paste its contents in. A skill is just a markdown file of instructions, so any capable AI can follow it.
New to skills? A skill is a plain-text file that teaches your AI a workflow. Point any capable assistant at it and it follows the steps, on your data.
02 / MAKE IT YOURS

Connect your context. Set it to your motion.

CONNECT YOUR CONTEXT · AND WHY IT HELPS
a CRM

it reads your accounts, owners, and prior activity, so you never build a list that collides with an open deal.

an enrichment tool

fills firmographics, headcount, and technographic data on accounts you only have a name for.

a signal source

adds funding, hiring, and news triggers that separate "good fit" from "good fit, right now."

SET IT TO YOUR MOTION

This was built for a B2B team running outbound against a defined ICP. Set these to your motion:

Point it at your ICP, not anyone else's. The skill scores fit against the profile you give it, so the list is only as good as the definition behind it.

Set thisWhat it isDefault / Example
ICP definitionwho you sell to, in fieldsindustrysize bandregionmodel
ENRICHMENTfirmographic / technographic sourceany enrichment tool
SIGNAL sourcesthe triggers that mean "now"fundinghiringtech changenews
FIT filtersthe hard gates an account must passheadcount 50-500cloud stackUS
PERSONASthe roles you sell to per accounteconomic buyerchampionuser
TIER cutoffsthe score bands that split the listA / B / C
EXCLUDE ruleswho never belongs on the listopen dealscurrent customerscompetitors
03 / THE FULL SKILL

Everything the skill does, in full.

── WHAT THIS DOES

Takes your ideal-customer profile and turns a raw pile of accounts into a ranked list you can work in order. It filters on the firmographics that define fit, layers on the buying signals that mean now, sorts everything into tiers, names the personas to reach at each account, and writes one line on why each account made the cut. You get a list you can defend, not a list you have to trust.

── THE METHOD
  1. 1
    Fit filter (hard gates first)

    Run the firmographic gates before anything else. An account that fails a hard gate is out, no matter how strong its signals. Size, industry, region, and business model are gates. Everything else is a scoring input. This keeps the list honest and small.

  2. 2
    Fit score (0-100)

    Each account that clears the gates gets a fit score built from weighted firmographics: how close to the center of the ICP on size, industry, model, and stack. State the weights so the score is readable, not a black box. Two accounts with the same score should look alike on paper.

  3. 3
    Signal layer (fit plus timing)

    On top of fit, add timing. A recent funding round, a burst of relevant hiring, a new product launch, a job posting for a role your product serves, or a technology change are all reasons to move an account up the list this week. Signal never overrides a failed gate. It reorders the accounts that already fit.

  4. 4
    Tiering

    Sort into tiers off the combined fit-plus-signal score. Tier A is fit and a live signal, work now. Tier B is strong fit, no signal yet, work steadily. Tier C is edge-of-ICP, work only when capacity allows. The tier tells the rep how hard to lean, not just who to call.

  5. 5
    Personas per account

    For each account name the roles to reach, not just one contact. An outbound touch that hits one person is one point of failure. Map the economic buyer, the likely champion, and the day-to-day user for each account, so multi-threading is built into the list, not bolted on later.

  6. 6
    The reason line

    Every account carries one plain sentence on why it is here: the fit plus the signal, in words a rep can repeat. If an account cannot earn a reason line, it does not belong on the list.

── QUALITY GATES
  • No account on the list without a reason line a rep could say out loud.
  • Hard gates run before scoring. A failed gate is never scored around.
  • Signals reorder accounts that already fit. A signal never promotes a non-fit.
  • Excluded accounts (open deals, customers, competitors) are dropped before tiering, not after.
  • A fit score always shows the weights behind it. No number without its inputs.
── OUTPUT (EXAMPLE)
EXAMPLE OUTPUT
TARGET LIST · 6 accounts scored (illustrative)
Account       Fit   Signal              Tier   Personas
Northwind     92    Series B, 30d ago    A      VP Sales, RevOps Lead, SDR Mgr
Acme Corp     88    Hiring 4 AEs         A      CRO, Sales Ops, AE
Vertex        81    none                 B      VP Sales, Enablement
Blend Labs    74    New product launch   B      Head of Growth, PMM
Cirrus        61    none                 C      Sales Lead
Delta Co      58    none                 C      Founder

Work order:
  1. Northwind. Fresh raise, full committee mapped. Lead now.
  2. Acme Corp. Hiring AEs signals a scaling team. Reach the CRO.
  3. Blend Labs. Launch gives a reason to reach out this week.
── EXAMPLE CHAT
EXAMPLE CHAT
You
Build me a target list from our ICP. Mid-market, US, sales-led. Here's 40 accounts to score. [pastes CSV]
CLAUDE
Ran the gates and scored what cleared them. Account Fit Signal Tier Personas Northwind 92 Series B, 30d ago A VP Sales, RevOps Lead, SDR Mgr Acme Corp 88 Hiring 4 AEs A CRO, Sales Ops, AE Vertex 81 none B VP Sales, Enablement 9 accounts failed the hard gate on headcount and got dropped before scoring, so they never made it into the tiers. That's the piece worth noticing: a strong signal can't rescue a failed gate.
You
Why is Northwind above Acme if they're close in fit?
CLAUDE
Northwind's signal is fresher (30 days) and it's a funding event, which tends to unlock new budget faster than a hiring signal. Acme's still Tier A, just second in the work order. One sharpener: connect a signal source so funding, hiring, and news triggers refresh automatically instead of you re-pasting a signal column every week.
04 / GO FURTHER

Where an operator takes this next.

Scoring one batch by hand proves the logic. Here's the version that keeps the list current without you rebuilding it.

Build the gates once, and let the connectors keep the ranking honest.

01
Refresh the list on a schedule

A scheduled Claude task pulls your CRM nightly, drops accounts with open deals, and rescoring only touches what changed.

02
Let signals trigger the reorder

Connect Clay or a similar enrichment tool so a funding round or hiring spike automatically bumps an account into Tier A the day it happens.

03
Hand the work order to the rep where they live

Push the daily top-10 into a Slack channel or straight into Salesforce as a task queue, so the list becomes work instead of a spreadsheet someone has to open.

05 / PART OF A BIGGER PLAY

One skill is the on-ramp.

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