Turn a LinkedIn prospect into a warm thread.
A connection note plus value-first follow-ups, matched to whether the prospect is cold, engaged, or gone quiet.
Inside: The connect note, the value-first follow-ups, and the quiet-thread re-open.
Install it in one line, or paste it in.
~/.claude/skills/ and runs automatically when it is relevant.Connect your context. Set it to your motion.
it reads the account and any prior touches across channels so the note fits the whole relationship.
pulls the role and recent activity so the connection note references something real.
lets you fold the LinkedIn steps into a multi-channel cadence instead of running them by hand.
This was built for B2B social selling into a named persona. Set these to your motion:
Reach any persona you like. The skill matches the message to the state of your thread, not a one-size nudge.
| Set this | What it is | Default / Example |
|---|---|---|
| PERSONA | who you are reaching | VPmanagerindividual contributor |
| OFFER | the one problem you solve | stated plainlynot pitched |
| STATE | where the thread is | coldengagedgone quiet |
| VALUE_ASSET | the useful thing you lead with | a resourcea takea relevant intro |
| CONNECT_STYLE | note or no note on the request | short note by default |
| CRM | your CRM connector | a CRM you already run |
| SEQUENCER | where social steps join the cadence | a sequencer you already run |
Everything the skill does, in full.
Writes the LinkedIn touches that fit the moment: a connection note that earns the accept without pitching, and follow-ups that lead with something useful. It reads where the prospect is, never messaged, engaged with your stuff, or gone dark, and matches the message to that state instead of sending the same nudge to everyone.
- 1Match the message to the state
Three states, three moves. Cold: a connection note that gives a reason to accept and pitches nothing. Engaged (they liked, viewed, commented): a warm opener that references the real interaction and offers something useful. Gone quiet: a low-pressure re-open that changes the angle instead of repeating the last ask. Same person, different message.
- 2The connection note that earns an accept
Under 300 characters, no pitch, one honest reason you want to connect: a shared interest, a relevant topic, a genuine reaction to their work. The connect is not the ask. It is permission to have a conversation later.
- 3Value-first follow-ups
Every follow-up leads with something for them before anything for you: a resource, a relevant example, a useful observation, a light question. "Just following up" and "circling back" are banned. If a touch has nothing to give, it does not send.
- 4Re-opening a quiet thread
When a thread goes dark, do not repeat the ask. Change the lens: a new angle on the problem, a fresh resource, or an honest "should I close the loop?" that gives them an easy, face-saving exit. A clean permission to say no often gets a reply.
- 5Channel manners
LinkedIn is not email. Shorter, more human, no formatted signatures, no wall of text. Match the reader's register, and never automate to the point it reads like a bot.
- The connection note pitches nothing and stays under 300 characters.
- Every follow-up leads with value before any ask. No "just following up."
- The message matches the stated thread state, never a generic nudge.
- A quiet-thread re-open changes the angle and offers a graceful exit.
LINKEDIN · Head of Support · state: engaged (liked 2 posts) Connection note (cold version, <300 char): "Hi [name], I keep seeing support leaders wrestle with [problem]. You clearly think about this space. Would like to follow along and trade notes, no pitch." Engaged follow-up (after accept + likes): "Thanks for the connect, and for reading. Since [topic] is on your radar, here is a short teardown of how a few teams handle it: [link]. Curious if any of it maps to your world." Gone-quiet re-open (14 days later): "No worries if this is not a now problem. Came across [resource] and thought of your team. Want me to close the loop, or keep sending the odd useful thing?"
Where an operator takes this next.
The message is step one. Here is where an operator takes it once the manual version proves out.
You built the message once, now the state tracking keeps it honest.
Push the connection note and follow-ups into a sequencer alongside your email steps, so LinkedIn and email touches land in the right order automatically.
Wire a scheduled Claude task to check engagement (likes, views, replies) daily and flag the prospects who just moved from cold to engaged.
Write the sent message and its state into Salesforce or HubSpot, so the next rep who opens this account sees exactly what's already been said.
One skill is the on-ramp.
A single skill does one job. Chained into a playbook, or run as a full build, it becomes a system. Here is where this one plugs in.