Run a webinar that fills seats and moves pipeline.
The topic that draws, the promo sequence, the run-of-show, and the follow-up that converts attendees.
Inside: The draw topic, the promo, the run-of-show, and a behavior-split follow-up.
Install it in one line, or paste it in.
~/.claude/skills/ and runs automatically when it is relevant.Connect your context. Set it to your motion.
it drafts the invite, the reminders, and the follow-ups as ready-to-review sequences and reads open and click rates.
pulls registration and attendance so the follow-up splits attendees from no-shows automatically.
ties registrants to accounts and routes the hot ones to sales with context.
This was built for a B2B team running a live educational webinar to an existing and cold list. Set these to your stack:
The rates and counts below are illustrative placeholders, not benchmarks. Replace them with your own.
| Set this | What it is | Default / Example |
|---|---|---|
| FORMAT | the shape of the session | solo teachpanellive demoworkshop |
| AUDIENCE | who you want in the room | your ICP by role and stage |
| PROMO_WINDOW | how long you promote | 3 to 4 weeks out |
| EMAIL_TOOL | where promo and follow-up draft | your email or marketing tool |
| EVENT_PLATFORM | where it runs and who shows | your webinar tool |
| WIN_METRIC | what makes it worth it | qualified pipelinenot registrations |
| FOLLOWUP_SPLIT | how you treat each group | attendees vs no-shows vs engaged |
Everything the skill does, in full.
Takes a webinar idea and turns it into an end-to-end plan: a topic people will give an hour for, the promotion sequence that actually gets them to register and show up, a minute-by-minute run-of-show, and the follow-up that separates a buyer from a browser. It plans the event. It does not host it for you.
- 1Topic that draws (specific beats broad)
The topic is the whole ballgame. A narrow, specific promise ("how three teams cut X in half") outdraws a broad one ("the future of Y"). Pick a topic that solves one real problem for one real audience, framed as an outcome they want. If the topic is vague, the skill sharpens it before anything else, because no promo saves a boring subject.
- 2Promo sequence (registration then attendance)
Promotion has two jobs: get the registration, then get the show-up. Build a sequence across PROMO_WINDOW: announce, remind, add proof, add urgency, then day-of and hour-of nudges. Registration is not attendance. Plan the reminder cadence that gets registered people to actually appear, because a full registration list with an empty room is a failure.
- 3Run-of-show (earn each minute)
Write the session minute by minute: a hook in the first two minutes that pays off the topic, the core teach in segments, a live element that only works because it is live (Q&A, poll, demo), and one clear next step at the end. Front-load the value. People leave when the payoff is stuck behind ten minutes of housekeeping.
- 4The offer and the ask
Decide the one action you want attendees to take before you build the deck: book a call, start a trial, download the deeper resource. The webinar is not the goal, the next step is. Make the ask once, clearly, when attention is highest, not buried in a goodbye slide.
- 5Follow-up (split the room)
Follow-up is where pipeline is made or lost. Split the list: attendees get the recording plus the next step, no-shows get the recording plus a reason to still care, and the most engaged (asked a question, stayed to the end, clicked the offer) get routed to sales with that context. One generic "thanks for attending" to everyone wastes the whole event.
- The topic makes a specific promise to a specific audience, not a broad theme.
- The promo plan treats registration and attendance as two separate jobs.
- There is exactly one primary ask, made at peak attention.
- Follow-up is segmented by behavior. No single blast to the whole list.
- Any rate or count shown is labeled illustrative unless it came from your connected data.
WEBINAR PLAN · "How 3 teams cut onboarding time in half" (illustrative) Format: panel + live demo · Date: 3 weeks out · Win metric: qualified pipeline Promo sequence: T-21 announce · T-14 proof (speaker + agenda) · T-7 urgency T-1 reminder · day-of AM · 1 hour before Run of show (45 min): 0-2 Hook: the number, the promise 2-25 Three teams, three moves, live demo of one 25-38 Live Q&A (the reason to attend live) 38-42 The one ask: book a working session 42-45 Recap + resource Follow-up: Attendees -> recording + book-a-session link No-shows -> recording + the single best moment Engaged -> routed to sales with what they asked Next move: connect the event platform so follow-up splits by who actually showed.
Where an operator takes this next.
The plan is set. Here is where an operator takes it once the manual version proves out.
The plan gets people in the room; the wiring is what turns the room into pipeline.
Wire the promo emails into your sequencer (or HubSpot) now, so T-21 through day-of fire without anyone remembering to hit send.
Pull registration and attendance from your webinar platform straight into Salesforce, and auto-flag anyone who asked a question for same-day sales follow-up.
A scheduled Claude task checks registration-to-attendance the day before and triggers an extra reminder if it is trending low.
One skill is the on-ramp.
A single skill does one job. Chained into a playbook, or run as a full build, it becomes a system. Here is where this one plugs in.