── SKILL
proposal-builder✓ APPROVED

Send a proposal that closes, not one they rewrite.

Their problem in their words, the scoped solution, value-framed pricing, plain terms, and one dated next step.

Inside: The problem recap, the scoped solution, value pricing, and one next step.

01 / HOW TO USE

Install it in one line, or paste it in.

1
In Claude Code (one command)
Copy the install line, paste it into your terminal, and restart Claude Code. The skill installs itself to ~/.claude/skills/ and runs automatically when it is relevant.
2
In Claude, ChatGPT, or a Project (no terminal)
Open the file, then upload it to your chat or paste its contents in. A skill is just a markdown file of instructions, so any capable AI can follow it.
New to skills? A skill is a plain-text file that teaches your AI a workflow. Point any capable assistant at it and it follows the steps, on your data.
02 / MAKE IT YOURS

Connect your context. Set it to your motion.

CONNECT YOUR CONTEXT · AND WHY IT HELPS
a CRM

it reads the account, deal size, stage, and the contacts automatically, so the recap and the pricing match the real opportunity.

a meeting or email tool

pulls the buyer's own words on the problem and the outcome they wanted, so the recap sounds like them, not you.

a pricing or quoting record

pulls the accurate line items and terms, so the numbers are right the first time.

SET IT TO YOUR MOTION

This was built for a B2B SaaS org selling scoped annual contracts. Set these to your stack:

The value metric is yours. The skill frames the price against the outcome you choose, not a generic one.

Set thisWhat it isDefault / Example
DEAL fieldsaccount, size, stage, contactsOpportunity.AmountStageNameContactRole
PRICING modelhow you package and priceper-seatper-usageflat platform fee
VALUE metricthe outcome the price maps tohours savedpipeline addedcost avoided
TERM fieldslength, start, payment terms12-monthnet-30start on signature
NEXT_STEPthe single action you want them to takesignbook the kickoffforward to procurement
BRANDtone and format of the sendyour templateyour voice
03 / THE FULL SKILL

Everything the skill does, in full.

── WHAT THIS DOES

Takes what you know about a deal and produces a proposal that moves it forward. It leads with the buyer's problem stated the way they stated it, scopes only the solution that solves it, frames the price against the value returned rather than a feature list, lays out the terms with no surprises, and closes on a single unambiguous next step. The output is written to send, not to be rebuilt from scratch.

── THE METHOD
  1. 1
    The problem recap (their words, not yours)

    Open by restating the problem the buyer described, in language they would recognize as their own. This proves you listened and sets the frame the rest of the proposal answers to. If you cannot state their problem clearly, the proposal is not ready and the skill says so.

  2. 2
    The scoped solution (only what solves it)

    Describe the solution as the answer to that problem, nothing more. Cut every feature that does not map to the problem you just recapped. Scope creep in a proposal reads as padding and slows the signature.

  3. 3
    Pricing framed on value (anchor to the outcome)

    Present the price against the value it returns, not against a list of features. Tie the number to the VALUE metric the buyer cares about. The price should feel like the smaller number in a comparison the buyer already accepts.

  4. 4
    Terms, stated plainly

    Lay out length, start date, payment terms, and anything that affects what they sign. No buried conditions. A term the buyer discovers late is a term that stalls the deal in legal.

  5. 5
    The one next step

    End with a single, specific, dated action. Not "let us know your thoughts." One step, one owner, one date. A proposal with two next steps has none.

── QUALITY GATES
  • The problem recap uses the buyer's language where it is available, never a generic restatement.
  • Every scoped item maps to the recapped problem; anything that does not is cut.
  • The price is framed against a named value metric, never presented as a bare feature list.
  • Terms are stated in full, with nothing that would surprise the buyer in legal review.
  • The proposal ends with exactly one next step, with an owner and a date.
  • Any number in the proposal is shown as given or sourced, never invented to look precise.
── OUTPUT (EXAMPLE)
EXAMPLE OUTPUT
PROPOSAL · Acme Corp (illustrative)

The problem you described
  Reps rebuild the same account research by hand before every call,
  and it is costing your team roughly a day a week each.

What we propose
  The workflow that pulls that research automatically, in the CRM
  your reps already live in. Nothing they have to learn separately.

Investment
  $60K / year. Against ~1 day/week/rep returned to selling, this
  pays back inside the first quarter (illustrative figure).

Terms
  12-month term, starts on signature, net-30. No usage caps.

Next step
  Sign by the 30th and we run kickoff the first week of next month.
── EXAMPLE CHAT
EXAMPLE CHAT
You
Turn this into a proposal. Acme Corp, they told us reps burn a day a week rebuilding account research by hand. We're proposing the automated research workflow, $60K/year, 12-month, net-30, want signature by the 30th.
CLAUDE
Drafted and ready to send. PROPOSAL · Acme Corp (illustrative) The problem you described Reps rebuild the same account research by hand before every call, costing the team roughly a day a week each. Investment $60K / year. Against ~1 day/week/rep returned to selling, this pays back inside the first quarter (illustrative figure). Terms 12-month term, starts on signature, net-30. No usage caps. Next step Sign by the 30th and we run kickoff the first week of next month. Caught one thing: you gave me a price but no payback claim, so I framed the return off the day/week figure you gave me instead of inventing an ROI number. That is the gate this skill holds, price gets tied to a value metric you actually stated, never a bare number.
You
Good. Can you tighten the terms section, legal always finds something in there.
CLAUDE
Tightened, nothing buried. Term, start, payment, and usage are now four flat lines with no conditional clauses hiding underneath. A term the buyer discovers late is a term that stalls in legal, so this version has nothing left for them to find. Sharpener: connect your quoting tool and I will pull the real line items instead of the flat number you typed.
04 / GO FURTHER

Where an operator takes this next.

The manual version proves the shape works. Here is the scaled version once it does.

The proposal still needs a human signature on the strategy. This just gets it to their desk faster.

01
Draft on stage change

Trigger this in Salesforce or HubSpot the moment a deal hits Proposal stage, so the draft is waiting before the AE opens it.

02
Pull the buyer's words automatically

Connect Gong or your email tool so the problem recap comes from the call transcript, not a rep's paraphrase.

03
Route straight to send

Wire the finished draft into your e-signature tool via a scheduled Claude task, so the AE reviews and sends instead of building from scratch.

05 / PART OF A BIGGER PLAY

One skill is the on-ramp.

── GET NEW SKILLS IN YOUR INBOX

One operator-built skill a week. Free.