← Operator School / Playbooks
── BUILT GTM · PLAYBOOK

SMART Prospecting

Most outbound dies in the first line because it is about you. Your product, your company, your "quick question." The buyer clocks it in half a second and archives it. SMART Prospecting flips that. It earns the reply by proving you understand their world before you ask for a single minute of it.

── HOW IT RUNS WITH AI

This is the Split. The skill does the prep, the scoring, and the draft. You own the send and the conversation that follows.

Paste a prospect and what you know, or point the skill at the account. It pulls the research angle for the S, picks the single sharpest problem for the M from role and context instead of guessing, drafts the A so it sounds like empathy and not a swipe, and puts a real cost or upside on the R instead of a hollow "significant impact." It writes the T as one concrete value-first ask, not a calendar beg. Then it scores its own draft against all five moves and flags the weakest one, so you know which line to sharpen before you hit send. Every number it uses is shown as given or sourced. A gap is a question it asks you, never a figure it invents.

What it does not do is send. You read the draft as the buyer would, keep what rings true, cut what does not, and own the reply when it lands. The AI gets you to a strong first draft in seconds. The judgment stays yours.

── STEAL IT

Take one prospect you were about to hit with a product-first line. Run them through the five moves this week and send the problem-first version instead. Watch which one gets answered.

── RUN IT YOURSELF

Add the skill to Claude and run this on your own business.

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